Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category, energy drinks, was born.
When to Drink
Red Bull is appreciated worldwide by top athletes, busy professionals, college students and travelers on long journeys.
What’s Inside the Can
Always check can labels for most updated product ingredient values. Some values declared on labels may vary slightly depending on production locations.
Caffeine: Caffeine was widely used by ancient civilizations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body.
B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions.
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